A detailed description of the term link text explained in a practical way in the online marketing lexicon of the SEO kitchen.

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Link text is also known as anchor text, which comes from the English term “anchor text”. As a clickable part of a hyperlink, it is highlighted within the textual structure. Link texts are usually found in different colors, underlined and/or in bold typeface so that they are easily recognizable for the user.

Since links are important ranking factors for search engines, it is important to ensure good wording and choice of words when assigning them, otherwise they will not have their full effect on the search results.

The content of a link text remains an important and relevant component for search engines and should therefore use important keywords to refer to the content of the target page. It is important that the link texts are not identical or similar – at least if they refer to external sites! Then they should be individual and diverse. If identical anchor texts are used for all links, search engines could classify this as Spam and the target page could not develop its actual potential.

It’s different with internal links! With link texts of internal links, make sure that you always refer to the same content with the same name. For example, if you have a blog, you should always name it that in the link text.

Ex.: “

And don’t use different names.

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Ex.: “Read our news!”

“Our monthly magazine!”

In this way, the user of the website can find the desired content more easily.

The link text itself should consist of meaningful words or phrases. It is possible to link entire sentences, but in this case you should always check critically whether this is also effective. The link text should be brief and concise, pointing out the content that can be accessed via it. In addition, the words and phrases in the link text should be meaningful.

Generic link texts such as “here” or “click” are unsuitable because they do not tell the user what content to expect on the next page. Context-related formulations such as: “ or

are useful

When choosing the link text, it is also helpful to use natural formulations and not just choose parts of words as a link.

Better to use “” as link text than just “buy… equipment”. This not only looks clearer for the viewer of the website, but also helps the search engines to evaluate the content of the HTML page better.

Link texts are formatted differently than the body text so that they catch the reader’s eye. Fast readers are also given an orientation for further information.

The link texts are usually formatted in a different color, underlined and/or bold.
This formatting can also be defined across websites in a CSS style sheet. It also makes sense to specify formatting for link texts that have already been visited.
In this way, visitors to the website can see at a glance which of the additional content they have already viewed and which have not yet been selected.

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It is also possible to integrate small symbols, icons or graphics in front of the respective link text. In this way, the assigned hyperlinks would be highlighted even more.

The link text should show what content the hyperlink hidden under it will present. It shows the user what further knowledge, what more in-depth information can be expected on the page. In addition, the link itself gives link power to the page linked to it. It is therefore important to choose the link text itself carefully, as this will be treated as a keyword when the search engines evaluate it.

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